Hi, I'm Wei.
(pronounced: way, weigh, whey, etc.)
Ever since I was a child, I was lucky enough to have access to a computer in the family household. From the early days of 286s, through to my first Mac, I’ve always been obsessed with technology. A bulk of my childhood was sitting in front of a glowing screen learning things like coding in BASIC or creating batch files in MS-DOS to optimise tasks. Real geeky stuff.
When the Internet first became available (via dial-up modems), my life changed forever – as I’m sure it did for a lot of other people. Before the web, I frequently dialled up BBS sites, but I knew straight away the Internet was something on a completely different level. One of my earliest Internet memories was downloading the HotDog HTML editor and teaching myself how to create my own websites.
Fast forward 20 years later and not a lot has changed. I’m still obsessed with the Internet. I’ve been lucky enough to have forged a path that keeps me heavily involved in the digital space. Along the way, I’ve acquired a marketing and law degree, worked for an Email Service Provider (ESP), launched several successful eCommerce websites/brands, and founded my own digital agency.
Over my career, I’ve helped a wide variety of brands, both B2B and B2C, achieve success through digital marketing. My experience includes working across a wide of industry verticals and with businesses large and small. Working with a broad spectrum of clients has helped me as a marketer understand the many challenges and hurdles that brands face on a day-to-day basis.
As a multi-disciplined digital marketer, I help clients implement an omni-channel approach to their online marketing. I help clients build digital strategies that are integrated with one another to provide a seamless customer experience.
As a digital marketing consultant, my goal is to learn what your business goals are and help align your digital marketing channels to achieve those objectives.
An omni-channel approach to digital.
CREATING INTEGRATED AND SEAMLESS CAMPAIGNS
Digital marketing falls under a number of different disciplines. Whether it’s SEO, email marketing or paid search, each digital marketing channel has its strengths and weaknesses.
However, the brands that I’ve seen succeed are the ones that adopt an omni-channel mindset. What that means is each digital channel is part of an overall integrated online marketing strategy.
All too often, I see brands thinking in silos.
SEO is all about SERPs; paid search is about CPC; email is about open rates and clicks, etc.
This is a short-sighted approach that creates inefficiencies and inaccurate reporting.
Instead, brands should be thinking about how they can leverage the strengths of each digital marketing channel, and mitigate their weaknesses by integrating them together to create robust, high converting sales and marketing funnels.
My consulting approach involves taking a holistic view of how your business engages in digital marketing. By analysing multiple digital touch points, and how they can complement each other, I can help businesses discover new opportunities to effectively engage with their customers.