Content Marketing

Content marketing's primary function is to use media (such as blogs, videos and social media) to create and distribute valuable and relevant content to attract and retain specifically targeted audiences - and, ultimately, to drive profitable customer engagement.

KEY BENEFITS

Content is king

The saying “content is king” has been frequently used for decades. It originated from an essay written by Bill Gates in 1996 and has been frequently quoted and underpins one of the most unwavering truths about Online marketing.

In fact, 91% of B2B marketers use content marketing1, while 86% of B2C marketers believe it is a key component of their overall marketing strategy2.

Having a solid content marketing strategy is can help increase visibility of your brand, develop lasting relationships with your audience and create loyalty and trust. Whether your business is B2C, B2B or both, content should be a key part of your digital and overall marketing strategy.

Consumers seek content and those that set the pace by being content leaders experience an average 780% more year-on-year unique traffic growth than compared to followers3.
Content marketing is an efficient method of lead generation. In fact, content marketing costs 62% less than traditional methods of marketing and generates approximately 300% more leads4.
Content marketing such as blogging is considered key factor in the growth of many online businesses. 82% of marketers who blog see positive ROI from their inbound marketing ideas5.

SOLUTION

Strategise before you post

Online content marketing can be delivered in a wide variety of forms and formats. But with so many options, it can be difficult to figure out where to start.

In fact, 63% of businesses don’t even have a documented content strategy, with 32% of businesses assessing their content creation work as either simply fair or poor.

This is where a clear cut content marketing strategy will set your brand apart from the competition.

By defining your goals, audience, and market position, your brand will be able to determine which marketing channels will work best for you and enable you to develop a content strategy that takes advantage of those channel’s strengths.

METHODOLOGY

An omni-channel approach to content marketing

I work with brands to develop a multi-pronged content marketing strategy that uniquely blends multiple digital channels together to generate seamless campaigns designed for audience engagement.

Whether you’re a B2B or B2C (or both) organisation, I can develop a best-practice content marketing plan that scales to your brand and industry.

I can assist in content marketing related areas such as:

  • Content Strategy and Planning
  • Channel Auditing
  • Audience Personification
  • Content Curation and Development
  • Creative Development
  • Copywriting and Copy Testing
  • Tracking, Reporting and Analytics
  • Channel Integration
  • Campaign Development

SOURCE

  1. B2B Content Marketing – by Content Marketing Institute (2018)
  2. B2C Content Marketing – by Content Marketing Institute (2018)
  3. Unique site traffic is 7.8x higher for content marketing leaders – by Aberdeen (2017)
  4. Content Marketing Infographic – by Demand Metric (2016)
  5. State of inbound – by HubSpot (2018)