Digital Marketing Strategy

A digital marketing strategy is an actionable plan that outlines a series of initiatives that help your brand achieve company goals through the use of carefully selected online marketing channels.


A strategy gives digital marketing a purpose

Digital marketing and all the various channels that come along with it are all powerful tools to grow your brand.

But without a solid digital marketing strategy, your marketing initiatives will be operating at suboptimal levels. Despite this, 45% of businesses conduct digital marketing without a plan1.

Separate yourself from your competition and ensure you have a clear cut digital marketing strategy that provides your brand direction and purpose, while knowing your audience and how to communicate to them effectively.


Digital marketing strategy for all business sizes

Digital marketing has a place for all business industries, sizes and budgets. Having a clear plan to execute will provide your business with:

  • Direction and goal setting 
  • Ability to identify target audience
  • Monitor and stay ahead of competitive threats
  • Generate an online value proposition
  • Develop effective customer journeys 

Whether you’re a B2B or B2C brand, it is essential to adopt a strategic approach to your online marketing. As consumers become savvier and more resistant to marketing, the days of aimless marketing are becoming increasingly ineffective.

Develop a bespoke digital marketing strategy that’s tailored to your specific business needs.


An omni-channel digital marketing strategy

I work closely with brand stakeholders in a consultative and collaborative manner to develop a digital marketing strategy that adopts omni-channel principles and techniques.

I assess your brands current digital marketing operations and identify strengths, weaknesses, opportunities and threats (SWOT) for optimised improvement.

Regardless of industry, size and digital marketing maturity, I can formulate a strategy that utilises a wide variety of different digital disciplines to help achieve your business goals.

I can assist in digital marketing strategy related areas such as:

  • Email Marketing
  • Search Engine Optimisation
  • Search Engine Marketing
  • Social Media Marketing
  • Content Marketing
  • Omni-Channel Marketing
  • Lead Generation and Nurturing
  • Marketing Automation
  • Campaign Development


  1. 10 reasons you need a digital marketing strategy – by Smart Insights (2019)