eCommerce Marketing

eCommerce is a great way for retail brands to generate sales and exposure. For young companies or startups, the low barrier of entry and overheads provides an attractive alternative to traditional bricks-and-mortar operations.

INSIGHTS

eCommerce rewards and challenges

eCommerce opens up a number of avenues and opportunities for brands and products that might not have otherwise seen the light of day through the traditional retail model. Plenty of brands are now reaping the rewards of this popular way to shop.

In fact, the future of eCommerce looks exceptionally bright, with worldwide online sales growing by 23.7% in 2017 with further growth projected in years ahead1.

However, it takes more than just opening an online store and stocking it with products to succeed. Online shopping is a crowded and competitive space and requires a unique marketing approach in order to thrive.

There are approximately 12-24 million online stores worldwide. However, only around 650,000 make more than USD 1000 annually2. Not only is the eCommerce environment saturated, but it also doesn’t guarantee success.

A staggering 97% of online stores will simply fail3. Creating an online shop may seem simple, but for every store that succeeds, plenty of brands have faltered along the way.

Despite the hurdles, people like to shop online. In 2018, an estimated 1.8 billion people shopped online with an accumulated spend of 2.8 trillion US dollars4.

SOLUTION

Building an eCommerce experience

eCommerce is a powerful and scalable way to promote your brand and to target and engage with your ideal customer base. However, like any business, it has its unique hurdles and challenges.

Running and promoting an online store requires a multi-disciplined approach that recognises both the technical and commercial aspects of marketing an eCommerce store.

Brands that struggle with their online presence don’t realise the importance of choosing the right platforms/infrastructure as well as having the right strategies in place to attract and nurture customers.

This is where a proper eCommerce strategy and the implementation of the right technology can help elevate a brand’s online activities.

Adopt an omni-channel approach that is fined tuned for online retail. Ensure that your SEO, PPC, Social and Email Marketing are all integrated to provide a customer experience that sets your brand apart from your competitors.

METHODOLOGY

A complete eCommerce strategy

Whether you’re an established brand or new to the market, I can assist in assessing and implementing a scalable and workable digital marketing strategy that is fine-tuned for eCommerce success.

I work with a wide variety of online brands, across different product verticals, in a consultative manner that is tailored to the specific needs of each client.

I can assist in eCommerce related areas such as:

  • eCommerce Solutions
  • UI/UX Optimisation
  • Customer Funnels
  • Lead Nurturing
  • Customer Conversion and Retention
  • Up/Cross Sell Optimisation
  • eCommerce SEO/CRO
  • eCommerce Social Media and PPC
  • eCommerce Email Marketing

SOURCE

  1. Forecast growth in the percentage of online retail / Ecommerce sales – by Smart Insights (2017)
  2. How many ecommerce sites are there in the world? – by Quora (2017)
  3. Why Do E-commerce Businesses Fail? – by Dent (2015)
  4. E-commerce worldwide – Statistics & Facts – by Statista (2018)