eCommerce is a great way for retail brands to generate sales and exposure. For young companies or startups, the low barrier of entry and overheads provides an attractive alternative to traditional bricks-and-mortar operations.
eCommerce rewards and challenges
eCommerce opens up a number of avenues and opportunities for brands and products that might not have otherwise seen the light of day through the traditional retail model. Plenty of brands are now reaping the rewards of this popular way to shop.
In fact, the future of eCommerce looks exceptionally bright, with worldwide online sales growing by 23.7% in 2017 with further growth projected in years ahead1.
However, it takes more than just opening an online store and stocking it with products to succeed. Online shopping is a crowded and competitive space and requires a unique marketing approach in order to thrive.
A staggering 97% of online stores will simply fail3. Creating an online shop may seem simple, but for every store that succeeds, plenty of brands have faltered along the way.
Building an eCommerce experience
eCommerce is a powerful and scalable way to promote your brand and to target and engage with your ideal customer base. However, like any business, it has its unique hurdles and challenges.
Running and promoting an online store requires a multi-disciplined approach that recognises both the technical and commercial aspects of marketing an eCommerce store.
Brands that struggle with their online presence don’t realise the importance of choosing the right platforms/infrastructure as well as having the right strategies in place to attract and nurture customers.
This is where a proper eCommerce strategy and the implementation of the right technology can help elevate a brand’s online activities.
Adopt an omni-channel approach that is fined tuned for online retail. Ensure that your SEO, PPC, Social and Email Marketing are all integrated to provide a customer experience that sets your brand apart from your competitors.
A complete eCommerce strategy
Whether you’re an established brand or new to the market, I can assist in assessing and implementing a scalable and workable digital marketing strategy that is fine-tuned for eCommerce success.
I work with a wide variety of online brands, across different product verticals, in a consultative manner that is tailored to the specific needs of each client.
I can assist in eCommerce related areas such as: