Email marketing can be a highly effective digital marketing tool. With its high level of engagement and excellent ROI, it has the potential to become an invaluable tool in your digital marketing arsenal.
Marketing customers actually want to receive
People are naturally turned off by advertising. However, over the years email has continued to buck the trend and demonstrate its resilience as a highly effective digital marketing channel.
In fact, 72% of people prefer to receive promotional content through email, compared to 17% who prefer social media1.
Email audiences can be highly receptive to marketing content, especially when compared to other marketing channels. Therefore it is essential to have a robust email strategy and deliver the right message at the right time.
Email is one of the best digital channels for driving engagement. Brands are 6x more likely to get a click-through from an email campaign than from a tweet2. And a message is 5x more likely to be seen in email than via Facebook3. Use email to drive visibility and traffic for your brand.
Email boasts one of the best return on investments around. With an average yield of $44 for every $1 spend4, a well functioning email marketing program can have a massive impact on your brand’s success.
Deliver the right message, at the right time
Email is undoubtedly a powerful digital marketing tool. However, proper strategies and systems need to be put in place in order to realise the channel’s full potential.
Whether you’re a B2B or B2C brand, it is essential to adopt a user-centric approach to your customer journeys and experiences. As consumers become savvier and resistant to marketing, the days of bulk send, one-size-fits-all approach to email are long gone.
This is where marketing automation can inject life into an otherwise stagnant or declining email program.
With behavioural, trigger-based messaging, marketing automation can help propel your email channel from a “campaign-to-campaign” mindset to engaging, nurture based customer journeys.
Email marketing from the ground up
I work with brands to develop workable email solutions that help achieve both channel and over-arching business goals.
Whether you have an existing email program or you’re just starting out, I can develop a best-practice and scalable solution that’s tailored to your brand and industry.
I can assist in email related areas such as:
- Benchmark Report, 2013 Email Marketing – by Marketing Sherpa (2013)
- Email Marketing vs Social Media: Are You Focusing on the Wrong Channel? – by Campaign Monitor (2014)
- Email Statistics Report, 2013-2017 – by The Radicati Group (2017)
- A Year In Review 2016 – by Campaign Monitor (2016)
- Why you shouldn’t underestimate email marketing: statistics – by Monetate (2012)