Search Engine Optimisation (SEO) is the foundation in which long-term digital success is built upon. But SEO is much more than just keywords and page rankings and requires a holistic approach to realise tangible results.
Optimising for audience intent
Search engines play a significant role in our lives. Whether we’re looking for a product or service, a search query is typically the first port-of-call when we want to find a solution to a problem.
In fact, 93% of all online experiences begin with a search engine1.
Given that search represents such a significant portion of online activity, it is crucial that brands implement a robust SEO strategy to generate visibility.
People using search engines typically demonstrate high levels of intents. On average, 1.95% of traffic generated through search results in a conversion2. Optimising for SEO will allow your brand to attract customers that take actions that you desire.
51% of all web traffic comes from search, with paid search being the next closest at 10%3. Get a slice of the biggest “traffic” pie by implementing a best practice SEO strategy that helps your brand generate visibility and engagement with a high intent audience.
Search traffic with its high intent presents itself as a worthy channel for investment. On average, search traffic generates a return of $22.24 for every $1 spent4. Use SEO as a channel to drive the actions you want your customers to take.
Attracting the right audience
Search engine optimisation (SEO) is the practice of growing organic visibility in search engines like Google or Bing.
With 75% of people never scrolling past the first page of results5, it’s important to strive for proper search result positioning.
But optimising for keywords and page rankings is only part of the puzzle. Web traffic is pointless if you’re not attracting the right audience or if visitors are unable to navigate your site properly. Neither is likely to convert or perform the actions you want them to take.
For search traffic success, your brand needs to implement strategies that truly understand who your audience is, along with identifying the traits they exhibit and deliver the right content they seek.
Create customer-centric journeys
Successful search engine optimisation programs focus on understanding customer intent. By putting yourself in their shoes, you can develop optimised customer journeys that convert.
On top of optimising for SERPs, I help brands identify UX/UI opportunities, competitive analysis and developing a customer-centric content strategy.
I can assist in SEO related areas such as:
- How To Optimize Your SEO Results Through Content Creation – by Forbes (2017)
- Email Beats Search, Social as Largest Driver of Conversions for Ecommerce – by Search Engine Watch (2013)
- Is SEO your primary content channel? It should be – by Bright Edge (2017)
- Get the most out of email marketing – by Business.com (2018)
- 8 SEO stats that are hard to ignore – by imFORZA (2012)