Social Media Marketing

Social media consumption and engagement has become ingrained in many of the lives of your customers. Keep your brand top of mind where your customers spend time most online.

KEY BENEFITS

Marketing customers actually want to receive

Social media comes in all shapes and forms. Different platforms serve different needs and cater to different audience groups.

For brands, it is an opportunity to reach and communicate with people that perfectly align with your ideal customer profile. Social media also allows for unique and powerful messages to be delivered through a wide variety of media formats.

In fact, in 2019, over 2.77 billion people are using some form of social media1. Additionally, people spend an average of 116 minutes on social platforms per day2!

When harnessed correctly, social media marketing can amplify your brand awareness to new heights and create legions of advocates that will champion brand loyalty virally.

How you engage with customers through social media, matters. Individuals who have reported on receiving good social media customer service will spend on average 21% more money on that company’s products or services2.

Social media is a big part of many people’s lives. 59% of people access social media at least every day or every other day. While over a third will check their profiles over 5 times a day.3

Social media is not just about brand awareness and communicating with customers. It can also be a revenue generator. Global revenues from social media totalled at 26.9 billion Euros in 2018. This number is expected to grow to 39 billion in 20194.

SOLUTION

Social media that converts

Social media is not a fad and is here to stay.

Large businesses lead the way in recognising social media’s potential, with 90% of organisations implementing some form of social media strategy3. However, 80% of companies online are under the impression that they deliver exceptional social media customer service, while only 8% of their customers agree with that sentiment5.

It is important to have the right tools and metrics in place to listen and respond to social signals promptly and effectively.

Additionally, with the wealth of data and information available on social media users, brands have the opportunity to develop sophisticated, pinpoint targeted advertising messages that and optimised for conversion.

25% of people who see a social ad, will then respond by visiting the store or website. In addition, between 14 – 17% will ultimately convert by purchasing a product or service.6

By incorporating social media tracking and leveraging off your existing customer base, you can target people outside your network that exhibit similar traits to your preferred customers. Proper segmentation and targeting can make social media advertising a real driver of growth for your business.

METHODOLOGY

Making social work for you

I work with brands to develop workable social media solutions that help achieve both channel and over-arching business goals.

Stop chasing vanity metrics such as likes and implement cross-format strategies that actually generate business results. Whether you’re thinking of engaging in social media or have existing channels in place, I can develop a best-practice and scalable solution that’s tailored to your brand and industry.

I can assist in social media marketing related areas such as:

  • Social Media Advertising
  • Measuring Social Media Efficacy
  • Social Media Listening
  • Competitor Monitoring and Analysis
  • Social Media Customer Engagement
  • Crisis and Reputation Management
  • Influencer Marketing
  • Channel Growth
  • Content Management

SOURCE

  1. Number of social media users worldwide from 2010 to 2021 (in billions) – by Statista (2018)
  2. Social Customer Service – by Ambassador (2013)
  3. Marketing: Dark Matter, Social Media, and the Number 96 – by Brand Watch (2015)
  4. Global revenue from social media from 2013 to 2019 – by Statista (2019)
  5. The rise of social media customer care – by Smart Insights (2017)
  6. 10 Social Media Advertising Stats Marketing Professionals Can’t Ignore – by Stream Creative (2016)